JoJo Flores

jojoflores is infamous for his Garage, Deep House and Afro-Latin rhythms. His signature sound resonates sweet, soulful melodies and a profound jazzy vibe. An original B-Boy and a fan of street & dance culture, he is blessed with the versatility to play old school Hip Hop, Funk, and Soul from the early 80's. After 24 years of devotion to the underground music industry, he was awarded New York City's Best International DJ 3 years in a row [2002, 2003 & 2004] by Undaground Archives. Jojoflores' hometown recognized the boundlessness of his skills with Montreal's 1998 Best Club DJ Sounds of Blackness Award and has been rated one of Montreal's Top 3 DJ's for three years in a row.

CEO/A&R of Gotsoul Recordings, and the man behind the underground promo label Jamsteady, jojoflores is one of Canada's leading ambassadors for soulful music. Gotsoul was recently awarded Montreal's number one independent record label in Summer 2004 as well as Best International Independent Label 2003 by NYC's Underground Archives. He has toured North America with Osunlade of Yoruba Records and has established honorary residencies in the cities of New York[Bang The Party], Chicago[3Degrees], San Francisco[Taboo], Los Angeles[Deep], Singapore[Rouge], Manila[Beach House], Athens[Home] and Toronto & Miami [Therapy]. jojoflores' sound is deeply blissful, reminding us that life should be true, loving and joyful, embarking us on a journey that oozes all that is wonderful.

He is the innovator, resident dj and founder of internationally renowned Therapy night, now in its 5th year of operation. This is Canada's longest running and most successful weekly Deep House Garage soiree. He is also the CEO and A&R of Gotsoul Recordings, a production company and recording label dedicated to the worldwide distribution of vinyl and CDs, and recently awarded the number one independent record label in Montreal.

The challenge of never knowing what to expect from a crowd is what drives jojoflores to consistently provide a solid groove. And the world is unanimous: jojoflores has been booked for high profile events presented by Roots, UMM, M.A.C., The Montreal Jazz Festival of Lights, The Toronto Jazz Festival, NYC's Pablo de Ritis of Wallpaper Magazine, Phat Farm, Bacardi and Hugo Boss. He has played at events attended and/or hosted by Reverend Run of Run DMC, Russell Simmons, Jody Watley, Samuel L. Jackson, Angelina Jolie, Prince Andrew, and Wesley Snipes. Yet jojoflores maintains his street credibility by jacking bodies both at high society gigs for places like Marquee(NYC) and at underground grass roots parties like "Bang the Party" (NYC) and "Deep" (LA). He has furthermore spun with heavyweight DJs Jazzy Jeff, "Little" Louie Vega, Kenny "Dope" Gonzalez, Blaze and Derrick Carter.

The reason for jojoflores' success is a simple ricochet effect: the love and support he receives keeps him going strong. jojoflores keeps the vibe alive with determination, passion, and the upstanding mission to touch the heart of the ones who love music as much as he does.

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